World Cup Ads [28.06.06]
By Jared Read
What possible relevance do baby food, double glazing, washing up liquid and an unsecured personal loan have to football? Absolutely none.
So why do they jump on the World Cup bandwagon by linking their brands to this event by tortuously tenuous links?
There's only one answer. And I've been banned from using swear words starting with the letters C and F by my MD.
Have your say...
Quite right too, Jared Read.
Perhaps these uninsightful companies believe that the trick to developing a successful brand is by creating mass exposure to a totally inappropriate audience.
The concept of understanding their audience and marketing to them in an appropriate and timely fashion is obviously alien.
Dolores Tallulah IV [prego*]
I don't even know what football is, so I couldn't possibly comment!
Mikey [prego*]
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