BACO are the people behind the eponymous BacoFoil, the UK's best-known brand of foil. However they also own the Rainbow brand - a range of food preparation products aimed at parents with young children.
BACO wanted capitalise on current trends for healthy out-of-home eating, and drive demand for their products, by engaging with children and their parents on a deeper level. They tasked prego* with devising an online world that brought the Rainbow brand to life, and increase supermarket sales. However, taking a cue from runaway success Lazy Town, we went further - creating content with the potential to become branded entertainment.
