Cottages4you offers more holiday properties to let than anyone else – over 30,000 in the UK and Europe.
They’d been quietly building their brand online for a number of years, but wanted to drive growth more aggressively using both on and offline media.
prego* produced an integrated strategic and creative campaign for the brand – defining its character and devising a strong proposition that differentiated it from other brands in the Cendant VRG stable.
We then rolled out a multi-channel campaign that took in brand responsive TV, press, brochures and direct mail.
