The management team behind the successful Dixon Motors brand approached prego* to develop and implement a brand strategy for a new name in the leisure market: Discover.
Working to a consolidation business model, the team’s aim is to create the UK’s strongest retail and online leisure brand, selling everything from tents and mountain bikes to RVs and outdoorwear.
We took a 360-degree approach to the new brand, defining everything from its look and feel to tone of voice and staff behaviour
