prego Briefs
Friday, May 13, 2005

prego Briefs

By: Jared

William Hill has launched a new direct marketing campaign that will be mailed to 40,000 regular customers. Created by Leeds-based agency prego*, the campaign will use the line "You're part of the action with William Hill" and feature a pocket-sized, 16-page guide to the remainder of the football season.

The agency has also recently launched a direct response campaign for French holiday property and rental directory Chez Nous.

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