William Hill sends out bootie to gamblers [13.01.05]
William Hill is unveiling a direct marketing campaign through Leeds-based agency prego*. The initiative, which features the name of the mailing’s recipient on the back of a football shirt alongside kits belonging to soccer stars Alan Smith and Thierry Henry, is being sent to 40,000 regular football score gamblers, along wit ha pocket-sized guide to the remainder of the season.
