Chez Nous rolls out major push to “book direct” [10.12.04]
Chez Nous, the French holiday, property and rental directory, is promoting its self- service-style breaks in a direct response campaign.
Yorkshire-based agency prego* is handling the push – comprising national press ads, direct mail and email – to generate requests for the Chez Nous directory., as well as bookings for its travel service.
Using the line “Unpackage your holiday to France”, the creative executions seek to differentiate the brand by empowering people to construct their own package.
Marketing directory Nick Rudge says “Our concept takes away the restrictions of package holidays by allowing people to book with each property owner direct, thereby saving money and creating and individual holiday. The work prego* has produced highlights this fact”.
Chez Nous is owned by Cendant Vacation Rental Group, which offers access to 30,000 properties across Europe and the US. prego* has worked with the company on an ongoing basis to redefine its product portfolio.
