prego* appoints digital ‘big hitter’ as clients demand greater online creativity [25.04.2007]
Following industry demand for greater online creativity they have appointed Rob Yorke as their new digital director as a major step towards expanding the company’s digital capabilities.
Rob previously set-up and managed digital divisions for agencies including Advertising Principles and The Spirit Of. He has more than 15 years’ experience in digital media, and has created rich-media experiences for a raft of high profile clients including the BBC, Golden Vale’s Cheestrings brand, Buxton Water and Disney.
Rob will start work straight away after two recent web development wins – one is a large project for a major FMCG company and the other is a new ski website for a tour operator.
prego* managing director, Steve Henry, said: “It’s rare to find someone with Rob’s experience. He doesn’t just understand digital technologies and trends; he appreciates how important creativity is in their application, which is something our clients are demanding more and more”.
Rob commented: ‘It’s great to be moving to an agency like prego*. They’re passionate about creativity, and have already produced some great online work. I look forward to building the digital creative team in coming months’.
