prego Briefs [13.05.05]
William Hill has launched a new direct marketing campaign that will be mailed to 40,000 regular customers. Created by Leeds-based agency prego*, the campaign will use the line "You're part of the action with William Hill" and feature a pocket-sized, 16-page guide to the remainder of the football season.
The agency has also recently launched a direct response campaign for French holiday property and rental directory Chez Nous.
