It's eyes down for William Hill
[Yorkshire Evening Post]
Bookmaker William Hill is set to take its first steps into the online bingo arena and has appointed Otley-based full service agency, prego, to launch its new product, williamhillbingo.com.
Tony Cawood, head of remote marketing at William Hill, whose telephone and online operations are based in Leeds, said: "It is important for us that we position bingo to best engage with the target audience and prego showed a clear grasp of this requirement and worked with us to deliver. We were impressed with prego's approach and their translation of a clear understanding of bingo play and players into great creative."
