Unexpectedly fruitful

At prego*, where we are is as much as who we are.

A tiny Yorkshire town in the sticks may not be the first place you’d expect to find an integrated agency with some top-notch clients on its books. But it works.

We reckon that looking out of the window and seeing open fields, a gushing river and smiling llamas makes the creative process much more fruitful. And for us, creativity is everything – both in thought, and the work we produce.

Integration – together as one

Selling stuff isn’t as easy as it used to be. You can’t just bob an ad on TV, a poster on a billboard or a DM pack in the post and wait for it to happen.

Today’s YouTube-watching, channel-hopping, junk mail-binning audience are hard to reach, and even harder to make friends with.

But the one thing that hasn’t changed is human nature. People still want to be entertained, feel part of something, connect with others, get a good deal.

So whilst prego* are channel-aware - and understand the complexities and nuancesof different media – we believe that understanding what makes audiences tick has never been more important.

Big, brand-changing ideas can work their magic anywhere. Integrating them is what makes all the difference.