You'll find the typical agency departments within prego*, because we've found most clients feel happier knowing who does what. But when it comes to ways of working, we resolutely refuse to stick to the norm.
Ideas are king at prego*. So planners are free to throw creative ideas into the pot, and creatives are welcome to fire strategic thoughts into the planning maelstrom.
Planning & Strategy
The big IQ powerhouse, where rigorous analysis goes hand in hand with 'been there before' experience and reliable gut instinct. Our Planning & Strategy team interrogate brands, databases and methodologies to identify the single truth or nugget that provides the spark for successful campaigns and famous brands.
Account Management
Our team of bright girls and boys are always at the end of the telephone whenever you need them. They're the people who make sure things happen and ensure you get the very best every time. They know how to interpret your vision, sweet talk the creatives and more importantly...how to stretch your budget to the absolute limit.
Creative
Creating rational and emotional connections with customers is what they do best. Our creative's can dramatise a proposition is such a way that keeps our clients excited about working with us and coming back for more. They can flex their ideas across any media channel and they're at their happiest creating big ideas that cut through, get remembered and are talked about.
Digital
Yes, our digital team know their PHP from their SQL, their flash from their .NET. But more than that, they understand the power of harnessing the latest technology to build sales and stronger brands rather than employing technology for its own sake.
Wanderers
Because we stick to our knitting, we often use best-of-breed experts who bring their particular blend of talent to a project for a few weeks or months. TV producers, programmers, illustrators, artists...the list is long and varied. This flexible way of working helps us keep things fresh, keep costs down, and give clients access to the very best people for the job.